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Understanding consumer loyalty to private labels: a structural equation modelling study in food retail

Cláudia Miranda Veloso et al.

British Food Journal2026https://doi.org/10.1108/bfj-07-2025-0951article
AJG 1ABDC B
Weight
0.50

Abstract

Purpose To examine how human-centric retail variables, shopping experience, perceived risk and private-label image, shape consumer loyalty to store brands and to the food retailer that owns them. Design/methodology/approach A survey of 300 Portuguese hypermarket shoppers, collected during the COVID-19 up-heaval, was analysed with structural equation modelling to test nine hypotheses linking experiential, perceptual and contextual constructs. Findings An engaging shopping experience and a credible private-label image jointly lower per-ceived risk and foster favourable attitudes. These attitudes, in turn, drive purchase inten-tion, raise store satisfaction and build lasting loyalty. Pandemic-related uncertainty ampli-fied these human-centric effects. Originality/value This study integrates human-experience and contextual variables into a single loyalty model, demonstrating how human-centric innovation converts private-label perceptions into durable retailer loyalty.

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https://doi.org/https://doi.org/10.1108/bfj-07-2025-0951

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@article{cláudia2026,
  title        = {{Understanding consumer loyalty to private labels: a structural equation modelling study in food retail}},
  author       = {Cláudia Miranda Veloso et al.},
  journal      = {British Food Journal},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1108/bfj-07-2025-0951},
}

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Understanding consumer loyalty to private labels: a structural equation modelling study in food retail

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

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