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Perception of Ethicality of CSA on Employees’ Advocacy and Ethical Behavior: The Role of Positive Emotional Response and Perceptions of Organization Congruence

Xinyu Zhao et al.

International Journal of Business Communication2026https://doi.org/10.1177/23294884251411517article
ABDC C
Weight
0.50

What the paper says

Corporate Social Advocacy (CSA) has increasingly gained popularity in today’s workplace, yielding diverse outcomes for employees and organizations. Grounded in Social Learning Theory, this study explores CSA efforts on racial diversity and examines its impact on employees’ behaviors in the workplace. By conducting an online survey with 401 full-time U.S. employees, the study found that employees’ perceptions of the ethicality of CSA encourage their acceptance of diversity and advocacy for companies’ CSA actions. Furthermore, the study revealed that employees’ perceptions of ethicality are shaped by their views on both the CSA issue and the organization’s image. Specifically, positive emotions toward the CSA issue and perceptions of congruence between the organization and the social causes advocated by the CSA play a significant role. Theoretical and practical implications for public relations and the CSA actions are discussed.

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https://doi.org/https://doi.org/10.1177/23294884251411517

Or copy a formatted citation

@article{xinyu2026,
  title        = {{Perception of Ethicality of CSA on Employees’ Advocacy and Ethical Behavior: The Role of Positive Emotional Response and Perceptions of Organization Congruence}},
  author       = {Xinyu Zhao et al.},
  journal      = {International Journal of Business Communication},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1177/23294884251411517},
}

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Perception of Ethicality of CSA on Employees’ Advocacy and Ethical Behavior: The Role of Positive Emotional Response and Perceptions of Organization Congruence

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.