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https://doi.org/https://doi.org/10.1080/08997764.2025.2535329
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@article{dongnyok2025,
title = {{Journey from light viewer to heavy viewer when you get engaged in OTT: a Hidden Markov Model approach}},
author = {Dongnyok Shim},
journal = {Journal of Media Economics},
year = {2025},
doi = {https://doi.org/https://doi.org/10.1080/08997764.2025.2535329},
}TY - JOUR
TI - Journey from light viewer to heavy viewer when you get engaged in OTT: a Hidden Markov Model approach
AU - Shim, Dongnyok
JO - Journal of Media Economics
PY - 2025
ER -
Dongnyok Shim (2025). Journey from light viewer to heavy viewer when you get engaged in OTT: a Hidden Markov Model approach. *Journal of Media Economics*. https://doi.org/https://doi.org/10.1080/08997764.2025.2535329
Dongnyok Shim. "Journey from light viewer to heavy viewer when you get engaged in OTT: a Hidden Markov Model approach." *Journal of Media Economics* (2025). https://doi.org/https://doi.org/10.1080/08997764.2025.2535329.
Journey from light viewer to heavy viewer when you get engaged in OTT: a Hidden Markov Model approach
Dongnyok Shim · Journal of Media Economics · 2025
https://doi.org/https://doi.org/10.1080/08997764.2025.2535329
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