arbiter
JournalsPricingAccount

Managing supply chain in a high-demand marketplace: Operational resilience, service reliability, and customer value under demand shocks

Yane Caroline Pinheiro dos Santos Brunacio

International Journal of Business and Management (IJBM)2026https://doi.org/10.56879/ijbm.v5i1.03article
ABDC C
Weight
0.50

What the paper says

Organizations operating in high-demand markets increasingly rely on complex and fast-moving procurement and supply chain networks to maintain service reliability under conditions of high volatility. Demand shocks caused by global disruptions and abrupt market changes, such as those experienced during the COVID-19 pandemic, exposed structural weaknesses in procurement planning, inventory visibility, supplier coordination, and operational responsiveness. This study investigates the impact of procurement analytics, adaptive demand forecasting, and supply chain resilience on operational performance in high-demand environments. Drawing on established literature in supply chain management, forecasting, resilience, and data analytics, the paper proposes a conceptual approach that links procurement capabilities to service reliability and customer satisfaction. The analysis reveals that inaccurate forecasts, capacity misalignment, and limited real-time visibility tend to propagate throughout the supply chain, leading to delays, service failures, and reduced reliability. The study also highlights the limitations of traditional, static procurement strategies in volatile contexts and underscores the importance of data-driven decision-making in enhancing agility and operational stability. The findings suggest that procurement analytics and predictive forecasting function not only as operational tools but also as strategic enablers of resilience and value creation in high-demand markets.

Open paper page →

Cite this paper

https://doi.org/https://doi.org/10.56879/ijbm.v5i1.03

Or copy a formatted citation

@article{yane2026,
  title        = {{Managing supply chain in a high-demand marketplace: Operational resilience, service reliability, and customer value under demand shocks}},
  author       = {Yane Caroline Pinheiro dos Santos Brunacio},
  journal      = {International Journal of Business and Management (IJBM)},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.56879/ijbm.v5i1.03},
}

Paste directly into BibTeX, Zotero, or your reference manager.

Flag this paper

Managing supply chain in a high-demand marketplace: Operational resilience, service reliability, and customer value under demand shocks

Flags are reviewed by the Arbiter methodology team within 5 business days.

Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.