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CSR’s Impact on Fashion Consumer Behaviour: Unravelling the Nexus between Purchase Intention and Consumer Happiness

Cuesta Valiño, Pedro et al.

Journal of Competitiveness2025https://doi.org/10.7441/joc.2025.02.06article
AJG 2
Weight
0.37

What the paper says

Many organisations are managing sustainability issues and learning how to enhance stakeholder engagement.However, few studies have addressed the influence of consumer happiness on the relationship between corporate sustainability and consumer behaviour.Therefore, this study examines the impact of corporate social responsibility (CSR) on purchase intention, with consumer happiness serving as a moderating variable.Consistent with the literature, CSR and consumer happiness are measured as multidimensional constructs, and purchase intention is measured as a single-factor latent variable.These results suggest that CSR and consumer happiness are positively correlated with purchase intention.Furthermore, consumer happiness moderates the relationship between CSR and purchase intention.These findings have implications for the academic domain and fashion industry.

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https://doi.org/https://doi.org/10.7441/joc.2025.02.06

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@article{cuesta2025,
  title        = {{CSR’s Impact on Fashion Consumer Behaviour: Unravelling the Nexus between Purchase Intention and Consumer Happiness}},
  author       = {Cuesta Valiño, Pedro et al.},
  journal      = {Journal of Competitiveness},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.7441/joc.2025.02.06},
}

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CSR’s Impact on Fashion Consumer Behaviour: Unravelling the Nexus between Purchase Intention and Consumer Happiness

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Evidence weight

0.37

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.16 × 0.4 = 0.06
M · momentum0.53 × 0.15 = 0.08
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.