This study aims to implement the ergo-iconic value for online seminar organisers to increase the number of seminar participants. The indicators of this research are related to the performance of seminar organisers with variable management performance, seminar theme, seminar implementation time, material and discussion, and material and discussion. Ergo-iconic value is a sense of comfort positioned by the organiser with inherent characteristics of the parties organiser. Snowball technique research data as many as 543 respondents. Research results find that the score of comfortable distance seminar participants far lies in the seminar media, time maintenance, and themes and speakers offered by the party organiser. Other indicators of investigation score comfortable for seminar implementation is the ability to communicate with participants and the depth and breadth of the material presented for scientists. The implication of this research is that seminar organisers can use ergo-iconic value investment to improve quality and add comfortable value for seminar participants.