arbiter
JournalsAccount

Mapping cross-platform personalization: How path configurations impact ad effectiveness

Wenjing Zhao et al.

Journal of Retailing and Consumer Services2026https://doi.org/10.1016/j.jretconser.2026.104783article
AJG 2ABDC A
Weight
0.37

Abstract

No abstract available.

1 citation

Open via your library →

Cite this paper

https://doi.org/https://doi.org/10.1016/j.jretconser.2026.104783

Or copy a formatted citation

@article{wenjing2026,
  title        = {{Mapping cross-platform personalization: How path configurations impact ad effectiveness}},
  author       = {Wenjing Zhao et al.},
  journal      = {Journal of Retailing and Consumer Services},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1016/j.jretconser.2026.104783},
}

Paste directly into BibTeX, Zotero, or your reference manager.

Flag this paper

Mapping cross-platform personalization: How path configurations impact ad effectiveness

Flags are reviewed by the Arbiter methodology team within 5 business days.

Evidence weight

0.37

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.16 × 0.4 = 0.06
M · momentum0.53 × 0.15 = 0.08
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.