The Relationship Marketing View of the Customer and the Service Dominant Logic Perspective

@article{thomas2010,
  title        = {{The Relationship Marketing View of the Customer and the Service Dominant Logic Perspective}},
  author       = {Thomas Gruen & Joerg S Hofstetter},
  journal      = {Journal of Business Market Management},
  year         = {2010},
  doi          = {https://doi.org/https://doi.org/10.1007/s12087-010-0043-3},
}

TY  - JOUR
TI  - The Relationship Marketing View of the Customer and the Service Dominant Logic Perspective
AU  - Gruen, Thomas
AU  - Hofstetter, Joerg S
JO  - Journal of Business Market Management
PY  - 2010
ER  -

Thomas Gruen & Joerg S Hofstetter (2010). The Relationship Marketing View of the Customer and the Service Dominant Logic Perspective. *Journal of Business Market Management*. https://doi.org/https://doi.org/10.1007/s12087-010-0043-3

Thomas Gruen & Joerg S Hofstetter. "The Relationship Marketing View of the Customer and the Service Dominant Logic Perspective." *Journal of Business Market Management* (2010). https://doi.org/https://doi.org/10.1007/s12087-010-0043-3.

The Relationship Marketing View of the Customer and the Service Dominant Logic Perspective
Thomas Gruen & Joerg S Hofstetter · Journal of Business Market Management · 2010
https://doi.org/https://doi.org/10.1007/s12087-010-0043-3