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Configurational Drivers of Digital Transformation Performance in Retail Firms: Evidence from an Emerging Economy

Pham Ngoc Quang et al.

International Journal of Innovation and Technology Management2026https://doi.org/10.1142/s0219877026500161article
AJG 1
Weight
0.50

What the paper says

This study examines how technological, organizational, and environmental configurations shape digital transformation performance in retail firms. Using fuzzy-set Qualitative Comparative Analysis on data from 392 Vietnamese retailers, the analysis distinguishes between customer experience innovation and operational process improvement. Findings reveal causal asymmetry: customer experience innovation depends on a dominant technology-organization pathway, while operational process improvement follows multiple equifinal paths driven by environmental dynamism. These results challenge one-size-fits-all logic, demonstrating that drivers exert outcome-specific effects. The study provides insights for managers in emerging economies to design context-sensitive transformation strategies.

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https://doi.org/https://doi.org/10.1142/s0219877026500161

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@article{pham2026,
  title        = {{Configurational Drivers of Digital Transformation Performance in Retail Firms: Evidence from an Emerging Economy}},
  author       = {Pham Ngoc Quang et al.},
  journal      = {International Journal of Innovation and Technology Management},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1142/s0219877026500161},
}

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Configurational Drivers of Digital Transformation Performance in Retail Firms: Evidence from an Emerging Economy

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.