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A Typology of Human–AI Value Cocreation

Petter Braathen & Rolf Findsrud

Journal of Creating Value2025https://doi.org/10.1177/23949643251389315article
AJG 1ABDC C
Weight
0.50

What the paper says

While automation replaces human labour in structured and repetitive tasks, augmentation enhances human capabilities through artificial intelligence (AI) collaboration. This article develops a typology of human–AI value cocreation, distinguishing between automation and augmentation capabilities across varying levels of task complexity. The proposed framework is structured along two dimensions: mode of technology engagement (automation vs augmentation) and complexity of task-in-context. The four resulting models of value creation are analyzed in terms of their temporal, spatial and hierarchical complexity, which shapes human–AI interaction in performing a given task. Temporal complexity relates to sequencing, timing and feedback loops; spatial complexity refers to physical environments and the integration of dispersed resources; and hierarchical complexity captures interdependence and interaction across micro- and macro-level structures. By introducing this structured analytical lens, the article contributes to a more holistic understanding of AI-enabled value creation. The findings may also inform a research agenda for future inquiry.

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https://doi.org/https://doi.org/10.1177/23949643251389315

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@article{petter2025,
  title        = {{A Typology of Human–AI Value Cocreation}},
  author       = {Petter Braathen & Rolf Findsrud},
  journal      = {Journal of Creating Value},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1177/23949643251389315},
}

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.