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Continuance Intention in AR-Based Online Fashion Stores: An Integration of Self-Determination Theory and Expectation-Confirmation Model

Debarun Chakraborty et al.

Communications of the Association for Information Systems2025https://doi.org/10.17705/1cais.05540article
AJG 2ABDC A
Weight
0.50

Abstract

This study combines self-determination theory and the expectation-confirmation model to explore the factors that impact individuals’ decision to continue using products from augmented reality (AR)-based online fashion stores. Specifically, it investigates the impact of intrinsic motivation, perceived usefulness, confirmation of expectations, and satisfaction on users’ continuous engagement with virtual shopping stores. A mixed method approach was used: the first exploratory study (qualitative) involved 18 participants, and the second confirmatory study (quantitative) involved 427 respondents. Results showed that perceived usefulness had a non-significant association with usage continuance intention for products from AR-based online fashion stores. By highlighting factors that impact users’ long-term involvement with AR in online fashion retail, this study can significantly shape the future of e-commerce. It can potentially inform the decisions of designers and marketers, who in turn can improve user experiences and encourage continued engagement with AR-based fashion stores.

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https://doi.org/https://doi.org/10.17705/1cais.05540

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@article{debarun2025,
  title        = {{Continuance Intention in AR-Based Online Fashion Stores: An Integration of Self-Determination Theory and Expectation-Confirmation Model}},
  author       = {Debarun Chakraborty et al.},
  journal      = {Communications of the Association for Information Systems},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.17705/1cais.05540},
}

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Continuance Intention in AR-Based Online Fashion Stores: An Integration of Self-Determination Theory and Expectation-Confirmation Model

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.44 × 0.4 = 0.18
M · momentum0.65 × 0.15 = 0.10
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.