arbiter
JournalsPricingAccount

Build Business Advantage With Real-Time Decision-Making

Peter Weill & Elizabeth van den Berg

MIT Sloan Management Review2026https://doi.org/10.63383/izuf5799article
FT50AJG 3ABDC A
Weight
0.50

What the paper says

Real-time businesses are able to make quick, data-driven decisions, enabling them to dramatically outperform competitors. Research points to four key capabilities that the most successful RTBs have: real-time data availability and decision-making, empowered employees, better business agility, and a more integrated customer experience. Case studies of United Airlines, Ikea Retail, and Vanguard illustrate how those companies have engaged in the four capabilities to become successful real-time businesses.

Open paper page →

Cite this paper

https://doi.org/https://doi.org/10.63383/izuf5799

Or copy a formatted citation

@article{peter2026,
  title        = {{Build Business Advantage With Real-Time Decision-Making}},
  author       = {Peter Weill & Elizabeth van den Berg},
  journal      = {MIT Sloan Management Review},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.63383/izuf5799},
}

Paste directly into BibTeX, Zotero, or your reference manager.

Flag this paper

Build Business Advantage With Real-Time Decision-Making

Flags are reviewed by the Arbiter methodology team within 5 business days.

Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.