The Role of Base Crisis Response and Dialogic Competency: Employee Response to COVID-19 Internal Crisis Communication

Abstract

Informed by crisis communication literature and dialogic communication theory, this study proposed an internal crisis communication model for the COVID-19 pandemic, considering base crisis responses (i.e., instructing information, adjusting information) and dialogic competency (i.e., mutuality, openness) as key variables. Trust in organizational commitment related to the COVID-19 pandemic was presented as a mediator. Through this model, we examined how employees’ sense of belonging to their organization, relational satisfaction, and their support for organizational decisions about COVID-19 were related to the factors presented. An online survey of full-time employees in the U.S. was conducted. The study found that instructing information in the context of COVID-19 was positively associated with employee trust in their organization’s pandemic-related commitment and, in turn, increased employees’ support for organizational decisions, sense of belonging, and relationship satisfaction. Conversely, adjusting information had a negative effect on employee trust in organizational commitment. The dialogic competency of employers in COVID-19-related internal crisis communication, characterized by mutuality and openness, was not only indirectly related to positive employee responses through trust in their organization’s commitment, but was also directly related to greater support of organizational decisions, a sense of belonging, and relationship satisfaction. Based on the findings, theoretical and practical implications were discussed.