Optimal subscription pricing strategy for SaaS vendors: short-term, long-term or hybrid?

@article{kunhao2026,
  title        = {{Optimal subscription pricing strategy for SaaS vendors: short-term, long-term or hybrid?}},
  author       = {Kunhao Jia et al.},
  journal      = {Information Technology and Management},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1007/s10799-025-00473-2},
}

TY  - JOUR
TI  - Optimal subscription pricing strategy for SaaS vendors: short-term, long-term or hybrid?
AU  - al., Kunhao Jia et
JO  - Information Technology and Management
PY  - 2026
ER  -

Kunhao Jia et al. (2026). Optimal subscription pricing strategy for SaaS vendors: short-term, long-term or hybrid?. *Information Technology and Management*. https://doi.org/https://doi.org/10.1007/s10799-025-00473-2

Kunhao Jia et al.. "Optimal subscription pricing strategy for SaaS vendors: short-term, long-term or hybrid?." *Information Technology and Management* (2026). https://doi.org/https://doi.org/10.1007/s10799-025-00473-2.

Optimal subscription pricing strategy for SaaS vendors: short-term, long-term or hybrid?
Kunhao Jia et al. · Information Technology and Management · 2026
https://doi.org/https://doi.org/10.1007/s10799-025-00473-2