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Regulating mobile advertising in the European Union and the United States

Evelyne Beatrix Cleff

Computer Law & Security Review2008https://doi.org/10.1016/j.clsr.2008.07.002article
ABDC B
Weight
0.53

Abstract

Mobile advertising is a gradually developing component of the marketing mix that includes advertisements directed to or accessed on consumers' mobile devices. Growing concerns about the protection of the consumers' personal data are being raised since mobile advertising may become an extremely intrusive practice in an intimate personal space. Approaches of protecting the consumers' personal information differ greatly throughout the world. This article contrasts the regulatory environment in the European Union and in the United States applicable to the consumer's privacy and personal data used for mobile advertising purposes while also examining the effectiveness of each of these approaches.

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https://doi.org/https://doi.org/10.1016/j.clsr.2008.07.002

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@article{evelyne2008,
  title        = {{Regulating mobile advertising in the European Union and the United States}},
  author       = {Evelyne Beatrix Cleff},
  journal      = {Computer Law & Security Review},
  year         = {2008},
  doi          = {https://doi.org/https://doi.org/10.1016/j.clsr.2008.07.002},
}

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Regulating mobile advertising in the European Union and the United States

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Evidence weight

0.53

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.70 × 0.4 = 0.28
M · momentum0.20 × 0.15 = 0.03
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.