Awe, innovation, and choice: A conceptual analysis

Dacher Keltner

Journal of Consumer Psychology2025https://doi.org/10.1002/jcpy.1449article
FT50AJG 4*ABDC A*
Weight
0.53

Abstract

Markets are shaped by innovation and choice. Drawing upon advances in the scientific study of awe, in this article I present a model that details how experiences of this emotion shape innovation and choice. I first detail the latest science on awe, which finds it to be distinct from closely related states, like beauty, interest, admiration, and fear, and that orients individuals to rigorous, systems‐based, meaning‐making thought, and actions that enhance social integration. I then summarize how awe leads to a mental state of wonder and curiosity, a fertile ground for the creation of cultural forms through acts of innovation. As illustrations, I consider how awe leads to creative representation, symbolic expression, ritualization, and object design. To the extent that these cultural creations are touched by awe, I then reason, they will fare well in terms of choice, a process whose discussion is the concern in the last section of this article.

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https://doi.org/https://doi.org/10.1002/jcpy.1449

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@article{dacher2025,
  title        = {{Awe, innovation, and choice: A conceptual analysis}},
  author       = {Dacher Keltner},
  journal      = {Journal of Consumer Psychology},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1002/jcpy.1449},
}

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Evidence weight

0.53

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.70 × 0.15 = 0.10
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

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