arbiter
JournalsPricingAccount

Green Branding and Sustainable Consumer Behaviour: A Study

Balagouda S.Patil et al.

International Journal of Economic Practices and Theories2026https://doi.org/10.52783/ijept.158article
ABDC C
Weight
0.50

What the paper says

Green branding has developed as a strategic & planned approach for establishments looking for competitive advantage despite the fact to address environmental sustainability. In the period of ecological imbalance & climate change, organizations are gradually adopting green branding-based strategies to line up with sustainable development goals (SDGs). Green branding generally denotes to endorsing goods & services based on eco-friendly advantages & sustainability assurances. Todays’ consumers are quite ecologically conscious & preferring brands that validate environmental responsibility. Considering the behavioral forms of consumers towards green brands or green products is important for adopting strategic decision-making. This research analyzes the association in between initiatives of green branding & sustainable consumer behaviour (SCB). The study also discovers how green_brand_trust (GBT), environmental_concern (EC), eco_awareness (EcoA) & perceived green product quality (PQ) impact consumers’ green_purchase_intention (GPI). Total 120 responses received through structured questionnaire whereas Cronbach alpha, KMO & Bartlett’s Test analysis, factor analysis, correlation test, regression analysis, chi_square test along-with ANOVA analysis were used as a statistical tool. The findings of the research disclose that green_brand_trust (GBT) & environmental_concern (EC) significantly impact sustainable consumer behaviour (SCB). The research also provides decision-making inferences for marketers targeting to reinforce green positioning approaches.

Open paper page →

Cite this paper

https://doi.org/https://doi.org/10.52783/ijept.158

Or copy a formatted citation

@article{balagouda2026,
  title        = {{Green Branding and Sustainable Consumer Behaviour: A Study}},
  author       = {Balagouda S.Patil et al.},
  journal      = {International Journal of Economic Practices and Theories},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.52783/ijept.158},
}

Paste directly into BibTeX, Zotero, or your reference manager.

Flag this paper

Green Branding and Sustainable Consumer Behaviour: A Study

Flags are reviewed by the Arbiter methodology team within 5 business days.

Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.