The Influence of Tax Professionals’ Attributions and Affective Reactions on Judgments and Recommendations

Mary E. Marshall et al.

Behavioral Research in Accounting2025https://doi.org/10.2308/bria-2024-019article
AJG 3ABDC A
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0.50

Abstract

Professional tax accountants are expected to serve clients with objectivity and advocacy. This study examines how tax professionals’ judgments and decisions are influenced by their attributions relating to a client’s reason for entering into a taxable transaction and the professional’s resulting affective reaction in the form of sympathy. In an experiment with experienced tax professionals, we adapt the conceptual foundations of attribution-affect-action theory to predict and find that a professional’s affective reaction to a client’s reason for entering a taxable transaction can have a non-normative influence on the professional’s evidential support assessments and client recommendations. This influence has the potential to undermine professionals’ ability to adhere to professional standards that require objective assessments of the strength of a tax position and the potential to directly and indirectly influence recommendations in ways that expose the client to more (or less) risk than the technical merits of the position would suggest. Data Availability: The data underlying this study’s analysis and results are available upon request from the authors.

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https://doi.org/https://doi.org/10.2308/bria-2024-019

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@article{mary2025,
  title        = {{The Influence of Tax Professionals’ Attributions and Affective Reactions on Judgments and Recommendations}},
  author       = {Mary E. Marshall et al.},
  journal      = {Behavioral Research in Accounting},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.2308/bria-2024-019},
}

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

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