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Quality local food products – some aspects of trademarks law and GIs

William van Caenegem

Enterprise Governance eJournal2015https://doi.org/10.53300/001c.6932article
ABDC C
Weight
0.37

What the paper says

There is little doubt that consumers today are more interested in the geographical origins of their food, and how and by whom it was produced. Marketers capitalise on this interest through ‘provenance branding’. Provenance branding is a form of ‘credence marketing’ which suggests certain qualities to consumers that are not really testable in an objective or empirical fashion. Provenance branding suggests that the product concerned has certain qualities that result from its particular geographical origin. Closely connected is the concept encapsulated in the French term ‘terroir’; unique geographical conditions that determine the particular taste and other characteristics of locally produced food or beverages. We are very familiar with talk of terroir in the wine industry, but it is an emerging concept in relation to other foodstuffs.

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https://doi.org/https://doi.org/10.53300/001c.6932

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@article{william2015,
  title        = {{Quality local food products – some aspects of trademarks law and GIs}},
  author       = {William van Caenegem},
  journal      = {Enterprise Governance eJournal},
  year         = {2015},
  doi          = {https://doi.org/https://doi.org/10.53300/001c.6932},
}

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Quality local food products – some aspects of trademarks law and GIs

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Evidence weight

0.37

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.28 × 0.4 = 0.11
M · momentum0.20 × 0.15 = 0.03
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.