Application of Prototype Analysis to Organizational Research: A Critical Methodological Review

Sandra Kiffin-Petersen et al.

Organizational Research Methods2025https://doi.org/10.1177/10944281251399210article
AJG 4ABDC A*
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0.50

Abstract

Prototypes—internalized knowledge structures of the most typical or characteristic features of a concept—are important because they influence cognitive processing. Yet prototype analysis, the method used to examine prototypes, appears relatively underutilized in organizational research. To introduce prototype analysis to a wider audience of organizational scholars, we conducted a critical methodological literature review following a six-step procedure. Seventy-three prototype analyses published in 35 journals were categorized and their content analyzed. A prototype analysis typically includes a sequence of independent studies conducted over two stages, recently referred to as the standard procedure. Our review makes several contributions, including development of a taxonomy of prototype analysis applications, clarification of the standard procedure of a prototype analysis and possible variations, and suggestions for organizational research. Benefits of undertaking a prototype analysis include improved understanding of abstract workplace concepts that are difficult to measure directly, the ability to compare cross-cultural prototypes, and an approach for investigating the issue of construct redundancy. We conclude with best-practice recommendations, implications for organizational scholarship, methodological limitations, and future research suggestions.

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https://doi.org/https://doi.org/10.1177/10944281251399210

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@article{sandra2025,
  title        = {{Application of Prototype Analysis to Organizational Research: A Critical Methodological Review}},
  author       = {Sandra Kiffin-Petersen et al.},
  journal      = {Organizational Research Methods},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1177/10944281251399210},
}

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Evidence weight

0.50

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F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

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