← Back to results The Effects of CSR Reputation and CSR Crisis Response Strategy on Investor Judgments Clarence Goh
Abstract I use a controlled experiment to examine, in the context of Corporate Social Responsibility (CSR) crises, whether investors' investment judgments are influenced by a firm's CSR reputation and CSR crisis response strategy. I find that for good CSR reputation firms, the use of a rebuild or deny crisis response strategy does not lead to improvements in investment judgments. However, for bad CSR reputation firms, the use of a deny response strategy leads to improvements in investment judgments while the use of a rebuild strategy does not.
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@article{clarence2022,
title = {{The Effects of CSR Reputation and CSR Crisis Response Strategy on Investor Judgments}},
author = {Clarence Goh},
journal = {Advances in Accounting Behavioral Research},
year = {2022},
doi = {https://doi.org/https://doi.org/10.1108/s1475-148820220000025002},
} TY - JOUR
TI - The Effects of CSR Reputation and CSR Crisis Response Strategy on Investor Judgments
AU - Goh, Clarence
JO - Advances in Accounting Behavioral Research
PY - 2022
ER - Clarence Goh (2022). The Effects of CSR Reputation and CSR Crisis Response Strategy on Investor Judgments. *Advances in Accounting Behavioral Research*. https://doi.org/https://doi.org/10.1108/s1475-148820220000025002 Clarence Goh. "The Effects of CSR Reputation and CSR Crisis Response Strategy on Investor Judgments." *Advances in Accounting Behavioral Research* (2022). https://doi.org/https://doi.org/10.1108/s1475-148820220000025002. The Effects of CSR Reputation and CSR Crisis Response Strategy on Investor Judgments
Clarence Goh · Advances in Accounting Behavioral Research · 2022
https://doi.org/https://doi.org/10.1108/s1475-148820220000025002 Copy
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