The Effects of CSR Reputation and CSR Crisis Response Strategy on Investor Judgments

Clarence Goh

Advances in Accounting Behavioral Research2022https://doi.org/10.1108/s1475-148820220000025002book-chapter
AJG 2ABDC A
Weight
0.51

Abstract

I use a controlled experiment to examine, in the context of Corporate Social Responsibility (CSR) crises, whether investors' investment judgments are influenced by a firm's CSR reputation and CSR crisis response strategy. I find that for good CSR reputation firms, the use of a rebuild or deny crisis response strategy does not lead to improvements in investment judgments. However, for bad CSR reputation firms, the use of a deny response strategy leads to improvements in investment judgments while the use of a rebuild strategy does not.

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https://doi.org/https://doi.org/10.1108/s1475-148820220000025002

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@article{clarence2022,
  title        = {{The Effects of CSR Reputation and CSR Crisis Response Strategy on Investor Judgments}},
  author       = {Clarence Goh},
  journal      = {Advances in Accounting Behavioral Research},
  year         = {2022},
  doi          = {https://doi.org/https://doi.org/10.1108/s1475-148820220000025002},
}

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Evidence weight

0.51

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.42 × 0.4 = 0.17
M · momentum0.80 × 0.15 = 0.12
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.