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Coping strategies for gender-based occupational challenges among female tour guides in Vietnam

Hanh Thi Van Nguyen & Vi Thi Phuong Nguyen

Tourism and Hospitality Research2026https://doi.org/10.1177/14673584261419511article
ABDC B
Weight
0.50

What the paper says

Achieving gender equity is a critical yet often overlooked dimension of sustainable tourism. Gender-based occupational challenges remain a persistent issue in the tourism industry, where female tour guides face stereotypes, policy-related barriers, and workplace harassment. While previous studies have explored gender inequalities in tourism employment, limited research examines how female tour guides actively cope with these challenges. This study addresses this gap by analysing the coping strategies of female tour guides in Vietnam, considering individual, organizational, and sociocultural influences. Using qualitative methods, including in-depth interviews, the study finds that coping strategies range from normalization and avoidance among younger, less experienced guides to assertive communication and negotiation among seasoned professionals. Cultural norms further shape responses, with those from patriarchal regions more likely to adopt passive coping mechanisms. These findings highlight the need for industry-wide interventions to support female tour guides’ professional agency and workplace security.

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https://doi.org/https://doi.org/10.1177/14673584261419511

Or copy a formatted citation

@article{hanh2026,
  title        = {{Coping strategies for gender-based occupational challenges among female tour guides in Vietnam}},
  author       = {Hanh Thi Van Nguyen & Vi Thi Phuong Nguyen},
  journal      = {Tourism and Hospitality Research},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1177/14673584261419511},
}

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Coping strategies for gender-based occupational challenges among female tour guides in Vietnam

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.