Aligning source, appeal, and brand: Resolving the disclosure–effect dilemma in AIGC advertising

@article{chenyu2026,
  title        = {{Aligning source, appeal, and brand: Resolving the disclosure–effect dilemma in AIGC advertising}},
  author       = {Chenyu Gu et al.},
  journal      = {Electronic Commerce Research and Applications},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1016/j.elerap.2026.101598},
}

TY  - JOUR
TI  - Aligning source, appeal, and brand: Resolving the disclosure–effect dilemma in AIGC advertising
AU  - al., Chenyu Gu et
JO  - Electronic Commerce Research and Applications
PY  - 2026
ER  -

Chenyu Gu et al. (2026). Aligning source, appeal, and brand: Resolving the disclosure–effect dilemma in AIGC advertising. *Electronic Commerce Research and Applications*. https://doi.org/https://doi.org/10.1016/j.elerap.2026.101598

Chenyu Gu et al.. "Aligning source, appeal, and brand: Resolving the disclosure–effect dilemma in AIGC advertising." *Electronic Commerce Research and Applications* (2026). https://doi.org/https://doi.org/10.1016/j.elerap.2026.101598.

Aligning source, appeal, and brand: Resolving the disclosure–effect dilemma in AIGC advertising
Chenyu Gu et al. · Electronic Commerce Research and Applications · 2026
https://doi.org/https://doi.org/10.1016/j.elerap.2026.101598