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What drives customer preference for mobile wallet payments - evidence from India

Manish Sinha et al.

International Journal of Electronic Banking2024https://doi.org/10.1504/ijebank.2024.136828article
ABDC C
Weight
0.37

What the paper says

Against the backdrop of the rising adoption of mobile wallet payment usage in India and to address the call for more holistic research beyond adoption, this study examines factors influencing customer preference for a mobile wallet payment service. Based on the literature review, a model is suggested that exhibits a relationship between certain factors and dependent variables-attitude and intention to use wallet payment. This model is tested using structural equation modelling. Additionally, the study uses multinomial logistic regression to assess relationships between the various factors and customer preference. The study shows that intention to use influences preferences for wallet payment, perceived ease of use and security influence attitude, while promotional benefits and subjective norms influence attitude and intention to use wallet payments. Attitude mediates the relationship between perceived ease of use and perceived security with intention to use. However, perceived usefulness was not found to have a significant impact.

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https://doi.org/https://doi.org/10.1504/ijebank.2024.136828

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@article{manish2024,
  title        = {{What drives customer preference for mobile wallet payments - evidence from India}},
  author       = {Manish Sinha et al.},
  journal      = {International Journal of Electronic Banking},
  year         = {2024},
  doi          = {https://doi.org/https://doi.org/10.1504/ijebank.2024.136828},
}

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What drives customer preference for mobile wallet payments - evidence from India

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Evidence weight

0.37

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.16 × 0.4 = 0.06
M · momentum0.53 × 0.15 = 0.08
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.