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The integration of physical and digital experiences in ecotourism

I Nengah Subadra

Research in Hospitality Management2025https://doi.org/10.1080/22243534.2025.2517269article
ABDC C
Weight
0.37

What the paper says

The integration of physical and digital experiences in ecotourism is reshaping ecotourism by enhancing visitor engagement and advancing sustainability practices. This study employs a grounded theory approach to investigate the impact of technologies such as augmented reality, virtual reality and artificial intelligence-driven interactive platforms on ecotourism experiences. Three key themes emerged, including immersive engagement, environmental sustainability and digital adaptation. The findings demonstrate that physical and digital experiences in ecotourism significantly enrich the ecotourism experience by facilitating real-time environmental education, fostering deeper emotional connections with nature and reducing ecological footprints. However, challenges related to digital accessibility, concerns about authenticity and the need for greater community integration remain critical barriers. This research contributes to the discourse on smart and sustainable tourism by providing actionable insights for industry stakeholders and proposing a conceptual framework that integrates technological advancements with environmental consciousness. The study advocates for a more immersive, responsible and inclusive ecotourism paradigm, offering a foundation for future research and practice in this evolving field.

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https://doi.org/https://doi.org/10.1080/22243534.2025.2517269

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@article{i2025,
  title        = {{The integration of physical and digital experiences in ecotourism}},
  author       = {I Nengah Subadra},
  journal      = {Research in Hospitality Management},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1080/22243534.2025.2517269},
}

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The integration of physical and digital experiences in ecotourism

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Evidence weight

0.37

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.16 × 0.4 = 0.06
M · momentum0.53 × 0.15 = 0.08
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.