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Consumer Awareness in the Digital Age

Devesh Raval

Journal of Consumer Affairs2026https://doi.org/10.1111/joca.70042article
AJG 1ABDC A
Weight
0.50

Abstract

Consumers increasingly rely on digital platforms in their daily lives, raising concerns about whether firms present information in ways that enable informed consumer choices. Drawing on recent federal enforcement actions, this article examines three areas where consumer understanding may break down: manipulative design patterns, the ability to identify organic content, and pricing transparency. It also reviews the legal tools available to enforcers and highlights the increasing importance of internal platform data in identifying potential violations.

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https://doi.org/https://doi.org/10.1111/joca.70042

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@article{devesh2026,
  title        = {{Consumer Awareness in the Digital Age}},
  author       = {Devesh Raval},
  journal      = {Journal of Consumer Affairs},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1111/joca.70042},
}

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Consumer Awareness in the Digital Age

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.