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A Tale of Identities: Environmental Identities Based on a Deliberate Metaphor Analysis of U.S. Energy Companies’ Social Media

Kaiwen Yang & Ya Sun

Journal of Business and Technical Communication2025https://doi.org/10.1177/10506519241307787article
ABDC C
Weight
0.48

What the paper says

Environmental discussions have increased on social media, along with the rising interest in sustainability. This study introduces a modified procedure for a deliberate metaphor analysis of environmental metaphors in two U.S. energy companies’ Twitter (now X) accounts. Its findings suggest that the two U.S. companies used HUMAN, WEALTH, COLOR, JOURNEY, WAR, SPORTS, STEWARDSHIP, EVIL CREATURE, FOOD, and CRIME metaphors to fulfill publicizing, commercial, persuasive, evocative, and interactive functions, as well as to communicate their inherent environmental identities as protectors, stewards, competitors, and collaborators. These findings provide insights into corporate environmental communication and offer new perspectives on the communicative functions of deliberate metaphors.

5 citations

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https://doi.org/https://doi.org/10.1177/10506519241307787

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@article{kaiwen2025,
  title        = {{A Tale of Identities: Environmental Identities Based on a Deliberate Metaphor Analysis of U.S. Energy Companies’ Social Media}},
  author       = {Kaiwen Yang & Ya Sun},
  journal      = {Journal of Business and Technical Communication},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1177/10506519241307787},
}

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A Tale of Identities: Environmental Identities Based on a Deliberate Metaphor Analysis of U.S. Energy Companies’ Social Media

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Evidence weight

0.48

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.41 × 0.4 = 0.16
M · momentum0.63 × 0.15 = 0.09
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.