The impacts of airline corporate social responsibility in the air transport industry
Adrián Nerja & Mariola Sánchez
Abstract
This paper investigates the implications of airline corporate social responsibility (CSR) uptake in the air transport industry. Then, we extend the analysis considering the impact of parallel airline alliances on CSR of airlines. The results suggest that airports play a crucial role in shaping the CSR practices of airlines and that this impact should be viewed in the context of a network in the downstream market. When an airline adopts CSR, it can lead to an increase in social welfare and consumer surplus if the degree of substitutability of services provided by the airline and its parallel alliance is high enough. • Investigates the impact of CSR uptake by airlines on airport pricing and market dynamics. • Analyzes the role of parallel airline alliances in shaping CSR practices and social welfare. • Provides a three-stage game model for strategic interactions between airports and airlines. • CSR boosts social welfare and consumer surplus, more with substitutable services. • CSR is highlighted as a strategic asset for airlines in competitive markets.
3 citations
Evidence weight
Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40
| F · citation impact | 0.32 × 0.4 = 0.13 |
| M · momentum | 0.57 × 0.15 = 0.09 |
| V · venue signal | 0.50 × 0.05 = 0.03 |
| R · text relevance † | 0.50 × 0.4 = 0.20 |
† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.