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ISTRAŽIVANJE O ODABIRU NEBRENDIRANIH RESTORANA

Edgar D’Souza

Acta Turistica2024https://doi.org/10.22598/at/2024.36.1.67article
ABDC C
Weight
0.35

What the paper says

This research investigates the factors influencing the selection of unbranded restaurants, known for offering unique and authentic culinary experiences.A cross-sectional web-based survey collected data from diners frequently dining in restaurants.A sample size of 529 valid responses was employed for analysis.Exploratory Factor Analysis revealed five distinct factors.Confirmatory Factor Analysis confirmed the measurement model's validity, supported by excellent model fit measures.Structural Equation Modeling (SEM) was used to test hypotheses, highlighting positive relationships between the choice of unbranded restaurants and factors such as 'uniqueness and authenticity', 'local flavor and regional cuisine', 'personalized service and engagement', and 'escape from homogenization'.These findings offer valuable insights for unbranded restaurant managers and underscore the importance of emphasizing authenticity, personalized service, regional cuisine, and unique dining experiences.The findings offer practical implications for restaurant managers looking to differentiate themselves in a competitive market by focusing on authenticity, personalized service, and unique dining experiences.

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https://doi.org/https://doi.org/10.22598/at/2024.36.1.67

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@article{edgar2024,
  title        = {{ISTRAŽIVANJE O ODABIRU NEBRENDIRANIH RESTORANA}},
  author       = {Edgar D’Souza},
  journal      = {Acta Turistica},
  year         = {2024},
  doi          = {https://doi.org/https://doi.org/10.22598/at/2024.36.1.67},
}

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Evidence weight

0.35

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.12 × 0.4 = 0.05
M · momentum0.53 × 0.15 = 0.08
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.