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Does Subconscious Public Health Emergency Risk Perception Still Influence Festival Visitors’ Participation Intention? -Based on TPB Model

Haonan Zhang et al.

Event Management2026https://doi.org/10.3727/152599525x17551312270904article
AJG 2ABDC A
Weight
0.50

Abstract

To verify the long-term impact and mechanism of public health emergency risk perception on people’s psychology and behaviour, this research used a longitudinal design (2022, 2023, 2025) with 783 valid samples and the Theory of Planned Behavior (TPB) to model festival visitors’ decision-making. Quantitative results reveal that though explicit fear diminished over time, the subconscious risk imprint (S-PHERP) plateaued, forming a persistent 'risk memory residue'. Crucially, S-PHERP negatively moderates the effect of festival attractiveness on engagement intention. Qualitative findings further demonstrate how environment trigger this subconscious perception. Overall, this research finds that S-PHERP reduces engagement intention by weakening the influence of key TPB antecedents, thereby advancing the understanding of post-pandemic behavioral inertia. It establishes a complex decision-making landscape for post-pandemic festival-going and extends the TPB framework and offers a trigger-context perspective for designing resilient festival experiences.

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https://doi.org/https://doi.org/10.3727/152599525x17551312270904

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@article{haonan2026,
  title        = {{Does Subconscious Public Health Emergency Risk Perception Still Influence Festival Visitors’ Participation Intention? -Based on TPB Model}},
  author       = {Haonan Zhang et al.},
  journal      = {Event Management},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.3727/152599525x17551312270904},
}

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Does Subconscious Public Health Emergency Risk Perception Still Influence Festival Visitors’ Participation Intention? -Based on TPB Model

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.