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A data-driven approach to unlocking the potential of equity mutual funds for retail investors: an analysis based on expert insights

Senthil Arasu Balasubramanian et al.

International Journal of Process Management and Benchmarking2026https://doi.org/10.1504/ijpmb.2026.152639article
AJG 1
Weight
0.50

What the paper says

This study aims to develop a hybrid model based on both expert insights and data-driven approaches. To establish an optimal selection process, the study adopted VIKOR model. The significance of both models was validated through Spearman's correlation and buy-and-hold strategies under market-adjusted equity mutual fund performance. The study emphasises the significance of scheme-level information in fund selection, along with crucial performance metrics like one-month return, Sharpe ratio, and Jensen alpha. Through the developed hybrid model, the top-performing funds were identified from a pool of 145 equity funds. These findings are validated and recommended to retail investors across five categories, ranging from strongly recommended to not recommended, based on market-adjusted performance. The study results help retail investors select and invest in equity mutual funds by combining experts' insights and data-based hybrid VIKOR model.

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https://doi.org/https://doi.org/10.1504/ijpmb.2026.152639

Or copy a formatted citation

@article{senthil2026,
  title        = {{A data-driven approach to unlocking the potential of equity mutual funds for retail investors: an analysis based on expert insights}},
  author       = {Senthil Arasu Balasubramanian et al.},
  journal      = {International Journal of Process Management and Benchmarking},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1504/ijpmb.2026.152639},
}

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.