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https://doi.org/https://doi.org/10.1080/08974438.2026.2613936
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@article{kharabela2026,
title = {{Does customer perceived value influence purchase intention of food private label brands in India? A hierarchical component model prospective}},
author = {Kharabela Rout & Priti Ranjan Sahoo},
journal = {Journal of International Food and Agribusiness Marketing},
year = {2026},
doi = {https://doi.org/https://doi.org/10.1080/08974438.2026.2613936},
}TY - JOUR
TI - Does customer perceived value influence purchase intention of food private label brands in India? A hierarchical component model prospective
AU - Rout, Kharabela
AU - Sahoo, Priti Ranjan
JO - Journal of International Food and Agribusiness Marketing
PY - 2026
ER -
Kharabela Rout & Priti Ranjan Sahoo (2026). Does customer perceived value influence purchase intention of food private label brands in India? A hierarchical component model prospective. *Journal of International Food and Agribusiness Marketing*. https://doi.org/https://doi.org/10.1080/08974438.2026.2613936
Kharabela Rout & Priti Ranjan Sahoo. "Does customer perceived value influence purchase intention of food private label brands in India? A hierarchical component model prospective." *Journal of International Food and Agribusiness Marketing* (2026). https://doi.org/https://doi.org/10.1080/08974438.2026.2613936.
Does customer perceived value influence purchase intention of food private label brands in India? A hierarchical component model prospective
Kharabela Rout & Priti Ranjan Sahoo · Journal of International Food and Agribusiness Marketing · 2026
https://doi.org/https://doi.org/10.1080/08974438.2026.2613936
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