arbiter
JournalsPricingAccount

Only We: Broadening Fire Narratives to Shape Pyropolitics in the American West

Emily Schlickman

Advertising & Society Review2025https://doi.org/10.1353/asr.2025.a958015article
ABDC C
Weight
0.37

What the paper says

Abstract: The American West is grappling with an escalating wildfire crisis, fueled by population growth within fire-prone areas, climate change, and decades of fire suppression policies reinforced by the Smokey Bear campaign. While Smokey’s iconic message, “Only You Can Prevent Wildfires,” remains one of the most successful public service advertising campaigns, its emphasis on suppression has overshadowed fire’s vital ecological and cultural roles. And while efforts to embrace “good fire,” like prescribed and cultural burns, are growing, they face a number of challenges. To help shift public perception, Emily Schlickman created eight new fire mascots to highlight fire’s ecological and cultural benefits. Now housed in the Smithsonian’s NMAH Environmental History collection, these mascots provide a model for rethinking conventional campaigns while embracing the positive aspects of fire.

1 citation

Open paper page →

Cite this paper

https://doi.org/https://doi.org/10.1353/asr.2025.a958015

Or copy a formatted citation

@article{emily2025,
  title        = {{Only We: Broadening Fire Narratives to Shape Pyropolitics in the American West}},
  author       = {Emily Schlickman},
  journal      = {Advertising & Society Review},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1353/asr.2025.a958015},
}

Paste directly into BibTeX, Zotero, or your reference manager.

Flag this paper

Only We: Broadening Fire Narratives to Shape Pyropolitics in the American West

Flags are reviewed by the Arbiter methodology team within 5 business days.

Evidence weight

0.37

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.16 × 0.4 = 0.06
M · momentum0.53 × 0.15 = 0.08
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.