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https://doi.org/https://doi.org/10.1080/08961530.2026.2620096
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@article{maksym2026,
title = {{Creating the National e-Commerce Consumer Through Complementors: A Cross-Cultural Study}},
author = {Maksym Kolomoiets},
journal = {Journal of International Consumer Marketing},
year = {2026},
doi = {https://doi.org/https://doi.org/10.1080/08961530.2026.2620096},
}TY - JOUR
TI - Creating the National e-Commerce Consumer Through Complementors: A Cross-Cultural Study
AU - Kolomoiets, Maksym
JO - Journal of International Consumer Marketing
PY - 2026
ER -
Maksym Kolomoiets (2026). Creating the National e-Commerce Consumer Through Complementors: A Cross-Cultural Study. *Journal of International Consumer Marketing*. https://doi.org/https://doi.org/10.1080/08961530.2026.2620096
Maksym Kolomoiets. "Creating the National e-Commerce Consumer Through Complementors: A Cross-Cultural Study." *Journal of International Consumer Marketing* (2026). https://doi.org/https://doi.org/10.1080/08961530.2026.2620096.
Creating the National e-Commerce Consumer Through Complementors: A Cross-Cultural Study
Maksym Kolomoiets · Journal of International Consumer Marketing · 2026
https://doi.org/https://doi.org/10.1080/08961530.2026.2620096
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