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LIGHTHOUSE TOURISM AND REJUVENATION OF THE STONE LIGHTS BRAND: THE HIDDEN TOURIST GEMS OF THE ADRIATIC SEA

Neven Šerić et al.

Review of Economic and Business Studies2025https://doi.org/10.47743/rebs-2025-1-0006article
ABDC C
Weight
0.50

What the paper says

The purpose of the paper is exploring revitalization of the Stone Lights brand, lighthouse tourism, in order to strengthen its visibility and attractiveness. By exploratory research and theoretical analysis authors set the framework for the primary research on a sample of connoisseurs – employees of the Plovput tourism department – company that manages the Adriatic lighthouses. The paper presents the findings which led to the creation and argumentation of the rejuvenation model of the Stone Lights brand. The authors present the causes of the current state of lighthouse tourism and the brand, and pointed out the possible consequences if the proposed activities are not undertaken. Proposed recommendations lead toward strengthen of the Stone Lights brand – developing complementary activities for tourists, improvement of visitor infrastructure and services on the lighthouses. By implementing these ideas the Stone Lights brand could be rejuvenated and ensure long-term success on the global tourism market.

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Cite this paper

https://doi.org/https://doi.org/10.47743/rebs-2025-1-0006

Or copy a formatted citation

@article{neven2025,
  title        = {{LIGHTHOUSE TOURISM AND REJUVENATION OF THE STONE LIGHTS BRAND: THE HIDDEN TOURIST GEMS OF THE ADRIATIC SEA}},
  author       = {Neven Šerić et al.},
  journal      = {Review of Economic and Business Studies},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.47743/rebs-2025-1-0006},
}

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LIGHTHOUSE TOURISM AND REJUVENATION OF THE STONE LIGHTS BRAND: THE HIDDEN TOURIST GEMS OF THE ADRIATIC SEA

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.