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Agile Coach or Creativity Coach? How Scrum Masters and Agile Coaches Foster Creativity‐Conducive Spaces in Agile Software Teams

Mieszko Olszewski

Creativity and Innovation Management2026https://doi.org/10.1111/caim.70038article
AJG 2ABDC B
Weight
0.50

What the paper says

This study investigates how scrum masters and agile coaches foster creativity within agile software teams. Drawing on semistructured interviews with 28 professionals in these roles, the research identifies five clusters of explicit and implicit practices that support creative thinking. The findings conceptualize scrum masters and agile coaches as emergent creativity coaches, even when creativity is not an explicit focus of their role. By shaping a creativity‐conducive fertile space—akin to ba in knowledge management and dissipative structures in complexity theory—they create conditions in which creative ideas can emerge organically. The study also highlights that the effectiveness of these practices depends on structural empowerment and offers practical guidance for organizations seeking to unlock creativity within agile teams.

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https://doi.org/https://doi.org/10.1111/caim.70038

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@article{mieszko2026,
  title        = {{Agile Coach or Creativity Coach? How Scrum Masters and Agile Coaches Foster Creativity‐Conducive Spaces in Agile Software Teams}},
  author       = {Mieszko Olszewski},
  journal      = {Creativity and Innovation Management},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1111/caim.70038},
}

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Agile Coach or Creativity Coach? How Scrum Masters and Agile Coaches Foster Creativity‐Conducive Spaces in Agile Software Teams

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.