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“We’re Doing Well in Virtually Every Corner of the World”: A Corpus-Assisted Discourse Study of Persuasiveness in Apple’s Earnings Conference Calls

Zhipu Yang & Bin Ai

Journal of Business and Technical Communication2025https://doi.org/10.1177/10506519251326577article
ABDC C
Weight
0.44

What the paper says

This study examines how metadiscourse resources are used to achieve persuasiveness in Apple's earnings conference calls from 2013 through 2022. Adopting a corpus-assisted discourse study approach, the study reveals that self-mentions, transitions, and boosters are the three most frequently used metadiscourse resources by Apple executives. The authors detail how different types of metadiscourse contribute to the construction of three interactive roles that enhance persuasiveness. The study contributes to current studies of persuasion as a form of strategic communication. Business practitioners may benefit from learning the language practices of leading companies in order to optimize their own corporate communication strategies.

3 citations

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https://doi.org/https://doi.org/10.1177/10506519251326577

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@article{zhipu2025,
  title        = {{“We’re Doing Well in Virtually Every Corner of the World”: A Corpus-Assisted Discourse Study of Persuasiveness in Apple’s Earnings Conference Calls}},
  author       = {Zhipu Yang & Bin Ai},
  journal      = {Journal of Business and Technical Communication},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1177/10506519251326577},
}

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“We’re Doing Well in Virtually Every Corner of the World”: A Corpus-Assisted Discourse Study of Persuasiveness in Apple’s Earnings Conference Calls

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Evidence weight

0.44

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.32 × 0.4 = 0.13
M · momentum0.57 × 0.15 = 0.09
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.