Research on Optimization of Personalized Tourism Recommendation System Driven by Artificial Intelligence

Chao Zeng & Chunhuan Wu

International Journal of Information Systems in the Service Sector2026https://doi.org/10.4018/ijisss.398480article
AJG 1
Weight
0.50

What the paper says

With smart tourism shifting from “search-price comparison” to “search-and-order,” platforms must respond within milliseconds to dynamic contexts like weather and traffic. Using 2.4 million user logs and 20,000 questionnaires, the authors propose a three-level architecture: (1) a multi-granularity Transformer-Encoder unifies long-term interests and short-term intent via spatiotemporal attention;(2) a gradient-aligned distillation layer compresses high-dimensional sparse context into 512 dimensions, achieving 42ms latency with 97% entropy retention; and (3) a Pareto-aware Contextual Bandit dynamically balances CTR, conversion, and merchant fairness. Experiments show that the new framework is improved by 12.4% and 9.7% on NDCG@10 and MAP@20, respectively. The 14-day online A/B test shows that CTR is improved by 15.3%, the order conversion rate is improved by 9.8%. The recall rate of cold start attractions can still be maintained at 0.43. This study provides a low-cost and portable paradigm and lays the foundation for real-time context modeling of smart tourism.

Open paper page →

Cite this paper

https://doi.org/https://doi.org/10.4018/ijisss.398480

Or copy a formatted citation

@article{chao2026,
  title        = {{Research on Optimization of Personalized Tourism Recommendation System Driven by Artificial Intelligence}},
  author       = {Chao Zeng & Chunhuan Wu},
  journal      = {International Journal of Information Systems in the Service Sector},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.4018/ijisss.398480},
}

Paste directly into BibTeX, Zotero, or your reference manager.

Flag this paper

Research on Optimization of Personalized Tourism Recommendation System Driven by Artificial Intelligence

Flags are reviewed by the Arbiter methodology team within 5 business days.


Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.