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Still Waiting for Rewards? User Entrepreneur’s Reward Delivery Performance in Crowdfunding

Pyayt P. Oo et al.

Entrepreneurship Theory and Practice2026https://doi.org/10.1177/10422587251404867article
FT50AJG 4*ABDC A*
Weight
0.50

Abstract

Research on crowdfunding has largely focused on fundraising success, overlooking post-success outcomes. Drawing on Self-Determination Theory, we hypothesize that user entrepreneurs show higher intrinsic but lower extrinsic motivation than non-users, with intrinsic motivation boosting delivery performance and extrinsic motivation hindering it. Using a mixed-method approach—an exploratory qualitative study and an analysis of 322 crowdfunded ventures—we find that user entrepreneurs deliver rewards more timely than non-user entrepreneurs, and that intrinsic motivation significantly mediates this relationship, while extrinsic motivation’s mediating role is insignificant. We contribute to the user entrepreneurship and crowdfunding literatures by highlighting drivers of post-campaign success.

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https://doi.org/https://doi.org/10.1177/10422587251404867

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@article{pyayt2026,
  title        = {{Still Waiting for Rewards? User Entrepreneur’s Reward Delivery Performance in Crowdfunding}},
  author       = {Pyayt P. Oo et al.},
  journal      = {Entrepreneurship Theory and Practice},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1177/10422587251404867},
}

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Still Waiting for Rewards? User Entrepreneur’s Reward Delivery Performance in Crowdfunding

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

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