arbiter
JournalsAccount

Antecedents and consequences of sustainability-oriented service innovation from the manager’s perspective: the moderating role of sector type

Mihaela Moise et al.

Journal of Services Marketing2026https://doi.org/10.1108/jsm-10-2024-0541article
AJG 2ABDC A
Weight
0.50

Abstract

Purpose Innovation and sustainability are two important pillars required to achieve competitive advantages. However, it is still unknown how the combined impact of both factors affects business performance. To address this gap, the present work incorporates sustainability-oriented service innovation (SOSI) as a variable to expand the research field in the service sector. The purpose of this study is to analyze value co-creation as an antecedent and innovation and business performance as consequents of SOSI and evaluate the moderating role of sector type, concretely hotels and retail business. Design/methodology/approach To contrast the proposed hypotheses, a quantitative approach was used, and the data were collected from 450 Spanish hotel and retail establishment managers. The data were then analyzed by using partial least squares structural equation modeling to validate the measures and to test the proposed model. Findings The results of this study highlight the important role that SOSI, driven by the positive influence of co-creation of value, plays in innovation performance. Moreover, innovation performance emerges as a driver of business financial and nonfinancial results, which, in turn, play an important role in their financial results. Finally, the findings support the existence of significant differences across sector activity in terms of the effects of value co-creation on SOSI and the impact of nonfinancial results on financial results. Originality/value This research contributes to progress in conceptualizing SOSI and provides empirical evidence that identifies the links between its antecedents and consequences.

Open via your library →

Cite this paper

https://doi.org/https://doi.org/10.1108/jsm-10-2024-0541

Or copy a formatted citation

@article{mihaela2026,
  title        = {{Antecedents and consequences of sustainability-oriented service innovation from the manager’s perspective: the moderating role of sector type}},
  author       = {Mihaela Moise et al.},
  journal      = {Journal of Services Marketing},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1108/jsm-10-2024-0541},
}

Paste directly into BibTeX, Zotero, or your reference manager.

Flag this paper

Antecedents and consequences of sustainability-oriented service innovation from the manager’s perspective: the moderating role of sector type

Flags are reviewed by the Arbiter methodology team within 5 business days.

Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.