arbiter
JournalsAccount

The Impact of Power Distance Belief on Consumers' Preference for Perceived Core and Peripheral Destination

Jun Gao et al.

Journal of Consumer Behaviour2026https://doi.org/10.1002/cb.70118article
AJG 2ABDC A
Weight
0.50

Abstract

The role of power distance belief (PDB) as a cognitive lens shaping the mental processes underlying product selection has received limited attention. Drawing on construal level theory (CLT), this research examines how consumers' PDB influences their process‐ and outcome‐focused product evaluation, which in turn shapes their product preferences. Using a mixed‐method approach across four studies, we empirically test this model in a tourism context, focusing on consumers' choices between core and peripheral destinations. Specifically, low‐PDB consumers tend to adopt a process‐focused evaluation and therefore prefer perceived peripheral destinations, whereas high‐PDB consumers are more likely to adopt an outcome‐focused evaluation and prefer perceived core destinations. We also identify two boundary conditions—process priming and consumers' photo‐sharing intentions. Together, these findings illuminate how PDB shapes the cognitive pathway underlying product selection, offering important implications for understanding individual‐level cultural influences on consumer behaviour.

Open via your library →

Cite this paper

https://doi.org/https://doi.org/10.1002/cb.70118

Or copy a formatted citation

@article{jun2026,
  title        = {{The Impact of Power Distance Belief on Consumers' Preference for Perceived Core and Peripheral Destination}},
  author       = {Jun Gao et al.},
  journal      = {Journal of Consumer Behaviour},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1002/cb.70118},
}

Paste directly into BibTeX, Zotero, or your reference manager.

Flag this paper

The Impact of Power Distance Belief on Consumers' Preference for Perceived Core and Peripheral Destination

Flags are reviewed by the Arbiter methodology team within 5 business days.

Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.