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@article{saumyaranjan2026,
title = {{How can digital dexterity contribute to the success of new product development in B2B SaaS companies? Comprehending the roles of inclusive leadership, capabilities for open innovation, and competitive intensity}},
author = {Saumyaranjan Sahoo et al.},
journal = {Industrial Marketing Management},
year = {2026},
doi = {https://doi.org/https://doi.org/10.1016/j.indmarman.2026.02.003},
} TY - JOUR
TI - How can digital dexterity contribute to the success of new product development in B2B SaaS companies? Comprehending the roles of inclusive leadership, capabilities for open innovation, and competitive intensity
AU - al., Saumyaranjan Sahoo et
JO - Industrial Marketing Management
PY - 2026
ER - Saumyaranjan Sahoo et al. (2026). How can digital dexterity contribute to the success of new product development in B2B SaaS companies? Comprehending the roles of inclusive leadership, capabilities for open innovation, and competitive intensity. *Industrial Marketing Management*. https://doi.org/https://doi.org/10.1016/j.indmarman.2026.02.003 Saumyaranjan Sahoo et al.. "How can digital dexterity contribute to the success of new product development in B2B SaaS companies? Comprehending the roles of inclusive leadership, capabilities for open innovation, and competitive intensity." *Industrial Marketing Management* (2026). https://doi.org/https://doi.org/10.1016/j.indmarman.2026.02.003. How can digital dexterity contribute to the success of new product development in B2B SaaS companies? Comprehending the roles of inclusive leadership, capabilities for open innovation, and competitive intensity
Saumyaranjan Sahoo et al. · Industrial Marketing Management · 2026
https://doi.org/https://doi.org/10.1016/j.indmarman.2026.02.003 Copy
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