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The effects of a sport team's involvement regarding corporate social responsibility on fans' pride and intention to donate: the moderating effects of urgency with involvement

Mark Jaewon Chang et al.

International Journal of Sports Management and Marketing2024https://doi.org/10.1504/ijsmm.2024.143650article
AJG 1ABDC B
Weight
0.51

Abstract

Sport teams try to involve their fans in their corporate social responsibility (CSR) activities to maximise CSR effects, and this study suggests that delivering the urgency of CSR should enhance the effects of fan involvement. For this purpose, this study used panel data to examine the impacts of fan involvement and urgent messages regarding CSR on pride and intention to donate. This study administered an experimental survey and developed four different visual aids and newsfeeds (yes or no regarding: a) fan involvement and b) the urgency of the sport team's CSR activity) to manipulate fan involvement and urgency. The results showed fan involvement could be positively related to pride, and a significant direct two-way ANOVA result regarding fan involvement and urgency to intention to donate was found. Comprehensively, the authors proposed a theoretical model to explain the relationships among CSR fan involvement, urgency of CSR, fans' pride, and intention to donate. Theoretical and practical implications should be discussed.

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https://doi.org/https://doi.org/10.1504/ijsmm.2024.143650

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@article{mark2024,
  title        = {{The effects of a sport team's involvement regarding corporate social responsibility on fans' pride and intention to donate: the moderating effects of urgency with involvement}},
  author       = {Mark Jaewon Chang et al.},
  journal      = {International Journal of Sports Management and Marketing},
  year         = {2024},
  doi          = {https://doi.org/https://doi.org/10.1504/ijsmm.2024.143650},
}

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The effects of a sport team's involvement regarding corporate social responsibility on fans' pride and intention to donate: the moderating effects of urgency with involvement

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Evidence weight

0.51

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.55 × 0.15 = 0.08
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.