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https://doi.org/https://doi.org/10.1080/08853134.2025.2608590
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@article{antti2026,
title = {{Psychological safety: How seller and buyer knowledge impact educational interactions and outcomes in the pre-purchase process}},
author = {Antti Lähtevänoja et al.},
journal = {Journal of Personal Selling & Sales Management},
year = {2026},
doi = {https://doi.org/https://doi.org/10.1080/08853134.2025.2608590},
}TY - JOUR
TI - Psychological safety: How seller and buyer knowledge impact educational interactions and outcomes in the pre-purchase process
AU - al., Antti Lähtevänoja et
JO - Journal of Personal Selling & Sales Management
PY - 2026
ER -
Antti Lähtevänoja et al. (2026). Psychological safety: How seller and buyer knowledge impact educational interactions and outcomes in the pre-purchase process. *Journal of Personal Selling & Sales Management*. https://doi.org/https://doi.org/10.1080/08853134.2025.2608590
Antti Lähtevänoja et al.. "Psychological safety: How seller and buyer knowledge impact educational interactions and outcomes in the pre-purchase process." *Journal of Personal Selling & Sales Management* (2026). https://doi.org/https://doi.org/10.1080/08853134.2025.2608590.
Psychological safety: How seller and buyer knowledge impact educational interactions and outcomes in the pre-purchase process
Antti Lähtevänoja et al. · Journal of Personal Selling & Sales Management · 2026
https://doi.org/https://doi.org/10.1080/08853134.2025.2608590
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