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The Role of Moral Decoupling on Corporate Social Advocacy Support: Testing Moral Decoupling Theory Across Causes

Andrea Martinez Gonzalez & Luke Capizzo

Management Communication Quarterly2025https://doi.org/10.1177/08933189251340009article
AJG 2ABDC B
Weight
0.37

What the paper says

The study tested moral decoupling (MD) in two corporate social advocacy (CSA) contexts: climate justice and racial justice. It examined the relationships between MD and advocacy support and the impact of CSA support on consumer and advocacy outcomes. Participants ( N = 1246) completed an online survey about their attitudes and behaviors related to these advocacy causes. Results suggest that immorality judgment, not performance judgment, mediated the relationship between MD and CSA support across causes. CSA support was positively associated with advocacy intention, positive word-of-mouth (PWOM), and buying intention. The study highlights theoretical implications for MD in CSA and discusses practical implications for CSA efforts and strategic public relations management.

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https://doi.org/https://doi.org/10.1177/08933189251340009

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@article{andrea2025,
  title        = {{The Role of Moral Decoupling on Corporate Social Advocacy Support: Testing Moral Decoupling Theory Across Causes}},
  author       = {Andrea Martinez Gonzalez & Luke Capizzo},
  journal      = {Management Communication Quarterly},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1177/08933189251340009},
}

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The Role of Moral Decoupling on Corporate Social Advocacy Support: Testing Moral Decoupling Theory Across Causes

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Evidence weight

0.37

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.16 × 0.4 = 0.06
M · momentum0.53 × 0.15 = 0.08
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.