arbiter
JournalsPricingAccount

Social Commerce Dynamics in Online Retail

Yuhanis Abdul Aziz & Arman Poureisa

International Journal of Technology and Human Interaction2025https://doi.org/10.4018/ijthi.390210article
ABDC C
Weight
0.37

What the paper says

Social networking sites have been seamlessly integrated into e-commerce technology, creating a novel model that is revolutionizing business operations. However, limited studies have explained how this integration affects consumer behaviors. This study developed a research model to investigate the impact of customers' perceptions of Instagram's social commerce design on their perceived trust, purchase intentions and subsequent purchasing behaviors, employing the task–technology fit (TTF), stimulus–organism–response, and motivation models. Cross-sectional data was collected from 393 Instagram social commerce users in Iran through an online survey. The findings of partial least squares structural equation modeling analysis revealed that perceived sociability, enjoyment, functionality, and TTF significantly enhance customers' perceived trust. Perceived sociability, enjoyment, functionality, and trust were found to significantly increase customers' purchase intention. In addition, customers' perceptions of the sociability, trust, and TTF of Instagram commerce significantly affect their purchasing behaviors.

1 citation

Open paper page →

Cite this paper

https://doi.org/https://doi.org/10.4018/ijthi.390210

Or copy a formatted citation

@article{yuhanis2025,
  title        = {{Social Commerce Dynamics in Online Retail}},
  author       = {Yuhanis Abdul Aziz & Arman Poureisa},
  journal      = {International Journal of Technology and Human Interaction},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.4018/ijthi.390210},
}

Paste directly into BibTeX, Zotero, or your reference manager.

Flag this paper

Social Commerce Dynamics in Online Retail

Flags are reviewed by the Arbiter methodology team within 5 business days.

Evidence weight

0.37

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.16 × 0.4 = 0.06
M · momentum0.53 × 0.15 = 0.08
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.