From companionship to transformation: A longitudinal exploration of ritualised girlfriend getaway experiences
Siyu Cai et al.
What the paper says
Following Marshall's ritual practice theory, this study initially explores women's consumption of girlfriend getaway experiences over time. Using a longitudinal design with interviews and concept cards, it primarily investigates whether and how women's beliefs and belonging are subtly altered through socio-psychological changes and how these alterations may exert long-term effects on their lives in the emerging Chinese girlfriend getaway (GGA) market. Findings reveal that ‘girlfriend getaways’ (GGAs) represent a distinctive form of travel imbued with a ritualistic quality. This ritual dimension, combined with female companionship, triggers socio-psychological changes, including alterations in attentional focus, subjective state and behaviour, that subsequently shift existing beliefs and belonging, potentially yielding long-term benefits. This study also introduces a preliminary framework conceptualising the GGA through the lens of ritual practice theory, providing valuable insights for marketing female travel products.
Evidence weight
Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40
| F · citation impact | 0.50 × 0.4 = 0.20 |
| M · momentum | 0.50 × 0.15 = 0.07 |
| V · venue signal | 0.50 × 0.05 = 0.03 |
| R · text relevance † | 0.50 × 0.4 = 0.20 |
† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.