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How Green Creativity Acts as a Mediator between the Intention of Female Entrepreneurship and Career Sustainability: A Research Conducted within the Context of Small and Medium-Sized Enterprises in Pakistan

Shahina Qurban Jan et al.

Zagreb International Review of Economics and Business2025https://doi.org/10.2478/zireb-2025-0018article
ABDC C
Weight
0.50

What the paper says

Abstract This research investigates how entrepreneurial intention affects career sustainability. It also examines green creativity’s intervening role. The data was gathered from 150 women business owners from active small and medium enterprises, operating in Pakistan’s three major cities. Via a closed-ended questionnaire. The data was analyzed using structural equation modeling with partial least squares. Resultantly, entrepreneurial intention is directly associated with career sustainability and green creativity. Additionally, green creativity meaningfully mediates for entrepreneurial intention-green creativity relationship. The study’s findings provide individual female managers to introduce green innovation in businesses and further study delivers insightful knowledge that the Ministry of Commerce and company owners can utilize to encourage entrepreneurship in Pakistan. The study is limited to a single nation, and limited cities further exploration is highly to flourish the field of female entrepreneurship.

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https://doi.org/https://doi.org/10.2478/zireb-2025-0018

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@article{shahina2025,
  title        = {{How Green Creativity Acts as a Mediator between the Intention of Female Entrepreneurship and Career Sustainability: A Research Conducted within the Context of Small and Medium-Sized Enterprises in Pakistan}},
  author       = {Shahina Qurban Jan et al.},
  journal      = {Zagreb International Review of Economics and Business},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.2478/zireb-2025-0018},
}

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How Green Creativity Acts as a Mediator between the Intention of Female Entrepreneurship and Career Sustainability: A Research Conducted within the Context of Small and Medium-Sized Enterprises in Pakistan

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.