Exploring the circular business model in the small and medium-sized enterprises: a business model adaptation perspective

Zuhair Abbas & Syed Obaidullah Shah

Cogent Business & Management2026https://doi.org/10.1080/23311975.2026.2652105article
AJG 1ABDC C
Weight
0.50

What the paper says

The world is facing one of the grand challenges, such as Climate change. By tackling this grand challenge, policymakers, global leaders and industrialists heed a call for action for a sustainable future. Despite the extensive research on circular economy (CE) in the large companies, it captured a more ‘Eurocentric’ view. However, little is known about how Small and Medium Enterprises (SMEs) are transitioning from a linear to circular business model (CBM) in the Global South, specifically in the Pakistani context. Previous scholars mainly explored large firms. Hence, there limited research on SMEs especially in the Global South including Pakistan. Rooted in business model adaptation theory, we explored the circular business model by based on reducing, recycling and reusing principles in the SMEs from cross-sectorial companies e.g. aluminum, apparel, automotive, steel recycling, and textile. We employed multi-case study approach and conducted 9 semi-structured interviews from 9 SMEs. The data revealed resource efficiency, costs and profitability, customer awareness and stakeholder pressure are enablers for transitioning towards to circular business model in the SMEs. Our exploratory research contributes to body of knowledge on circular business model in SMEs especially in the Global South as this context is under-explored. This research provides a useful managerial insight to SMEs as they can think and act for sustainable future.

Open paper page →

Cite this paper

https://doi.org/https://doi.org/10.1080/23311975.2026.2652105

Or copy a formatted citation

@article{zuhair2026,
  title        = {{Exploring the circular business model in the small and medium-sized enterprises: a business model adaptation perspective}},
  author       = {Zuhair Abbas & Syed Obaidullah Shah},
  journal      = {Cogent Business & Management},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1080/23311975.2026.2652105},
}

Paste directly into BibTeX, Zotero, or your reference manager.

Flag this paper

Exploring the circular business model in the small and medium-sized enterprises: a business model adaptation perspective

Flags are reviewed by the Arbiter methodology team within 5 business days.


Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.