arbiter
JournalsPricingAccount

Towards Hanfu Tourism: Exploring the Travel Motivation and Experience of Hanfu Tourists

Yuanyuan Zong

Advances in Hospitality and Leisure2023https://doi.org/10.1108/s1745-354220220000018003book-chapter
AJG 1ABDC C
Weight
0.75

What the paper says

Hanfu has been the Han ethnic costume in Chinese history. This study explores the travel motivation and experience of Hanfu tourists by conducting qualitative research on Hanfu tourists through photo-elicitation interviews with 25 participants covering four study regions, including the mainland of China, Taiwan, Malaysia, and Singapore. The results reveal seven motivations drive Hanfu tourists: (1) personal hobby, (2) seeking cultural identity, (3) social belonging, (4) Hanfu tourist photography, (5) career need, (6) influence on Hanfu movement, and (7) free space for wearing Hanfu created by tourism. Additionally, the seven types of Hanfu tourist experiences are (1) social experience, (2) cultural experience, (3) Hanfu performance experience, (4) nonvisual sensual experience, (5) learning experience, (6) challenge experience, and (7) pilgrimage experience. This study further furnishes theoretical and managerial implications as a reference for destination marketing targeting Hanfu tourists.

9 citations

Open paper page →

Cite this paper

https://doi.org/https://doi.org/10.1108/s1745-354220220000018003

Or copy a formatted citation

@article{yuanyuan2023,
  title        = {{Towards Hanfu Tourism: Exploring the Travel Motivation and Experience of Hanfu Tourists}},
  author       = {Yuanyuan Zong},
  journal      = {Advances in Hospitality and Leisure},
  year         = {2023},
  doi          = {https://doi.org/https://doi.org/10.1108/s1745-354220220000018003},
}

Paste directly into BibTeX, Zotero, or your reference manager.

Flag this paper

Towards Hanfu Tourism: Exploring the Travel Motivation and Experience of Hanfu Tourists

Flags are reviewed by the Arbiter methodology team within 5 business days.

Evidence weight

0.75

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact1.00 × 0.4 = 0.40
M · momentum0.80 × 0.15 = 0.12
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.